Focused on optimizing Agoda’s user experience for the critical China, Japan, and Korea markets. My work involved in-depth study of local customer behaviors, preferences, and competitor landscapes, collaborating with product and research teams to deliver localized design solutions informed by user studies, data, and experimentation results.
Background & pain-points
International OTAs are losing out on significant marketshare in the CJK market because their “one-size-fits-all” global platforms don’t meet the specific cultural and behavioral needs of Chinese, Japanese, and Korean users.
Challenge
How to strategically and practically implement a localization process that deeply understands and respects regional nuances, such as those found in CJK market while maintaining the efficiency, scalability, and consistency of a global product. This involves not only translating language, but fully grasping the diverse user behaviors, expectations, and cultural perceptions in each market.
Among the philosophies influencing modern architects and their approach to building design are Rationalism, Empiricism, Structuralism, Poststructuralism, Deconstruction and Phenomenology.
In the late 20th century, a new concept was added to those included in the compass of structure and function, considering sustainability, hence sustainable architecture. To satisfy the contemporary ethos, a building should be constructed in a manner which is environmentally friendly in terms of the production of its materials, its impact on the natural and built environment of its surrounding area and the demands that it makes upon non-sustainable power sources for heating, cooling, water and waste management, and lighting.
98%
Lower energy consumption and costs than comparable buildings around the world.
85%
Reduction in the use of non-renewable resources.
77%
Use of recycled and recyclable materials.
Martin Chen 